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We create gluten-free, paraben-free, eco-friendly, cruelty-free, and vegan lipsticks. We offer a range of wearable shades in a unique buildable formula, which allows for a great customizable color pay off. Cupid & Psyche believes in beauty that gives back. A percentage of our profits are donated to saving bees and animal non-profits including the Pollinator Partnership, Elephant Nature Park, Humane Society International and Sheldrick Wildlife Trust.