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When we make a purchase, we make is a decision about the world we want to live in. With Cupid & Psyche, you decide to live in a world where no humans or animals has to suffer in order for you to shine. 

Cupid & Psyche Beauty products are created mindfully with the love of the environment and customer in mind.  Founder Tracy Toler-Phillips has over 20 years of experience in the fashion photography industry observing what is both trendy and wearable. She has created products that are both visually appealing and responsible.

All of Cupid & Psyche’s products are bee friendly, cruelty free, vegan friendly and hand poured.

Beauty on a mission.

Cupid & Psyche is committed to providing you with only the best lipstick products. 

About our lipsticks:

  • bee friendly with a beeswax free formula
  • all natural
  • gluten free
  • vegan waxes
  • cruelty free
  • paraben free
  • created with organic oils 

The red-carpet-ready color pigments are made from pure minerals. 

Shea Butter, Coconut, Avocado, Grapeseed + Jojoba oils provide natural moisture. 

We are Leaping Bunny approved!

Our nail lacquers are formulated free of the most toxic chemicals and are also vegan and cruelty-free. 

The formula is 11-free, hand mixed in small batches and infused with Marula Oil.

All nail products are free of the following:

  • Formaldehyde
  • Toluene
  • DBP - Dibutyl Phthalate
  • Camphor
  • Formaldehyde Resin
  • Xylene
  • Parabens
  • Phthalates
  • Ethyl Tosylamide
  • Triphenyl Phosphate
  • Fragrance


Beauty that gives back.

Cupid & Psyche is dedicated to making the world more beautiful through acts of love. Unlike other natural brands, we are focused on high fashion, red carpet worthy, universally flattering colors. 

But the trendy all-natural, cruelty free cosmetics are only the beginning.

Cupid & Psyche’s mission is to give back to the world we love. A percentage of all profits from Cupid & Psyche will be donated to saving bees and animal non-profits including the Pollinator PartnershipElephant Nature ParkHumane Society International and David Sheldrick Wildlife Trust.